The paradox of fashion: can fast ever slow down?

As we begin to dust off our old wardrobe after a year of being indoors, the need for new clothing is on the rise again. But have we learnt anything from a time of less frivolous fashion needs? And will our habits curb toward a more sustainable way of shopping?

At strategic insight agency Opinium, we conducted our second issue of the Fashion Fix research to help answer these exact questions and understand whether the topic of sustainable fashion is becoming more top of mind.

A slow but steady climb ahead for sustainable fashion, with some barriers ahead

Concern about

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