How EDITED data can pinpoint the rise and fall of fashion trends.
Y2K and dopamine dressing have been the ubiquitous aesthetics season on season. Meanwhile, the uptake of TikTok subcultures and binge-worthy TV series results in micro trends being spat out rapidly.
This report investigates how longstanding trend theories hold up in today’s chaotic retail landscape and how retailers can understand when key looks are ramping up or slowing down.
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