Readers to the metaverse can now shop for Barbie apparel, sleepwear, swimwear, extras and residence décor impressed by the Barbie DreamHouse in Forever 21’s digital shop, the businesses announced Tuesday.

The 2022 constrained-edition selection will be readily available in For good 21 Store City on Roblox, as perfectly as on the internet and in-retail outlet. The metaverse shop was created in partnership with the Virtual Model Group, a net3 trend designer, recreation developer and retailer that generates immersive metaverse experiences by creating and functioning for world brands’ website3 organizations.

Overall Retail’s Take: Forever 21 and Mattel, two California-dependent companies, are leaning into their native roots with the vogue, property decor and components line. The launch of the limited-version collection comes on the heels of Endlessly 21’s “Forever LA” campaign, which highlights its ties to Los Angeles and makes a nod to Angel City’s manner style.

Permanently 21 entered the metaverse very last yr with the opening of its Roblox store, providing end users a likelihood to individual and function their personal digital storefronts, as properly as invest in and promote goods. Makes this kind of as Mattel and Permanently 21 are figuring out that the major metaverse successes arrive with the two a virtual and in-human being encounter, as other vendors like Rebecca Minkoff and Nike have revealed.