The Beauty of Blackness, a documentary currently streaming exclusively on HBO Max, chronicles the rise — and revival — of one of the American beauty industry’s most historic brands: Fashion Fair Cosmetics.
First launched in 1973 by Eunice Johnson, publishing executive and wife of Johnson Publishing Company CEO John H. Johnson, Fashion Fair Cosmetics was the first national makeup line formulated and designed specifically for Black women, an inclusive mission that is more recognizable in today’s market, but whose broad and rich shade range was impossible to find at the time.
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