As a Black Fashion Editor, My Loyalty to Brands Is Dwindling

PARIS, FRANCE - JULY 04: A passerby wears a blue ripped denim jacket, a yellow bag, a large white paper shopping bag, on July 04, 2020 in Paris, France. (Photo by Edward Berthelot/Getty Images)
PARIS, FRANCE – JULY 04: A passerby wears a blue ripped denim jacket, a yellow bag, a large white paper shopping bag, on July 04, 2020 in Paris, France. (Photo by Edward Berthelot/Getty Images)

People always change when they’re in a relationship. They go from never watching football to being the biggest Cowboys fan ever. Or never being “big on rap” to knowing all the words to Tupac’s songs. When you confront them, they’re often defensive and clap back with “I was always into that!,” as if they have amnesia. Sure, people change for their significant other, but it’s hard to accept that change as authentic when you’ve known who the person was. This is the same feeling I have about the fashion industry when it comes to its inaction in the wake of the coronavirus outbreak and the country’s reckoning with racism.

As a Black fashion editor, I’ve scrolled

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How Should Fashion Entrants to China Approach COVID-19 Rebound?

Click here to read the full article.

LONDON — Everybody wants a slice of China’s booming luxury and fashion market, especially after the coronavirus put a stop to many businesses around the world.

It’s indeed fascinating to hear stories about how loyal Chinese consumers would queue outside Chanel and Hermès stores moments after the pandemic was contained and spend a record-breaking sum of money on high-price items, and how Burberry’s 100 limited-edition Pocket Bags in collaboration with Mr. Bags sold out within seconds on his WeChat mini-program.

McKinsey predicts Chinese consumers will account for 40 percent of the world’s luxury spending by 2025, but the growing demand is likely to be trapped in the country until 2021 due to pandemic disruptions. Because of this, China’s retail market is expected to overtake the U.S. and become the world’s largest as early as this year.

But the reality is far

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Fourth of July Fashion Sales You Don’t Want to Miss

The July sale events have kicked off ahead of the long weekend. Major retailers and brand names are offering deep discounts for July 4th.

Shop markdowns across fashion categories, including clothing, shoes and accessories, for a limited time. This is the time to purchase a dress or a pair of sandals for summer on discount.

Whether it’s a sitewide sale or discount on select styles, these July deals are some of the best you’ll find this summer. Revolve, Intermix, Alice + Olivia, Bloomingdale’s and Ray-Ban are among the fashion favorites participating in the July 4th sale.

Happy July 4th shopping, and check back as ET Style keeps you updated on the best new markdowns and deep discounts as retailers go live and announce their sales.

Quay’s BOGO Sale: sunnies and blue light glasses sitewide through July 5.

Adidas is letting you save 25% sitewide with the code SUMMER through

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The Best Fourth of July Fashion and Beauty Sales to Shop Right Now

Think Fourth of July sales are all about patio furniture and BBQ gear? Think again. This year, a ton of our favorite fashion and beauty sites are having amazing sales that totally overshadow the home deals we’re used to seeing. And the best part is, many of them are already live so we don’t have to wait until this weekend. Here, the 17 best Fourth of July fashion and beauty sales to shop right now.

RELATED: The Best Fourth of July Sales to Shop Right Now

The Best Fourth of July Fashion and Beauty Sales

Fashion

1. Carbon38

In need of some new activewear, swimsuits or loungewear? Use code ‘SPF30’ now through Friday to take an additional 30 percent off almost 500 sale styles as part of the retailer’s Sale into Summer Event. We have a feeling this is only the beginning of Carbon38’s Fourth of July weekend deals…

Shop

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