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The global popularization of Korean culture, often referred to as the “hallyu” wave, may have started with K-pop, K-dramas and foods like kimchi, but now that’s extending to Seoul-based clothing brands that have been spreading the country’s fashion sensibilities to a global audience.
From edgy (and affordable) street style to upscale luxury brands gracing Fashion Week runways and magazine editorial pages—and everything in between—Korean fashion brands have commanded international attention. Even the mecca of fashion events, New