The paradox of fashion: can fast ever slow down?

As we begin to dust off our old wardrobe after a year of being indoors, the need for new clothing is on the rise again. But have we learnt anything from a time of less frivolous fashion needs? And will our habits curb toward a more sustainable way of shopping?

At strategic insight agency Opinium, we conducted our second issue of the Fashion Fix research to help answer these exact questions and understand whether the topic of sustainable fashion is becoming more top of mind.

A slow but steady climb ahead for sustainable fashion, with some barriers ahead

Concern about

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How Slow Fashion Is Going to Impact How We Dress

There is no escaping the fact that consuming fast fashion negatively impacts the environment. The textile industry is one of the most polluting in the world, which is why it’s so tricky when talking and writing about fashion when you also want to do as little damage to the environment as possible. If like me you’re concerned about how your wardrobe might be adding to the climate crisis, then you’ll want to know what you can do to help. While I’m no Greta Thunberg, I’m aware that there are approaches to wearing and shopping for clothes to ensure we look

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What is slow fashion? Movement toward more sustainable style is expanding

As we continue to celebrate Earth Month, it’s important to spotlight the “slow fashion” movement aiming to make fashion more sustainable for people and the planet.

Landfills received 11.3 million tons of municipal solid waste (MSW) textiles alone in 2018, which equates to 7.7% of all MSW that was landfilled, according to the U.S. Environmental Protection Agency.

A portion of this ongoing waste can be attributed to “fast fashion

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