Snap Debuts AR Fashion Try-ons, Social Shopping, More

Snap wants to light up shopping on Snapchat, especially for fashion, and it just took a big step forward.

The social media platform kicked off its Partner Summit on Thursday by dropping a load of announcements covering shopping features — online and in-store — new ways to use the Snapchat camera and a variety of partnership news with Prada, Farfetch, Poshmark, American Eagle and others.

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One of the most notable reveals amid the sea of noteworthy debuts is augmented reality try-ons for fashion, which the company is launching with Prada and Farfetch.

The latter

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