Thai startup Pomelo pivots to fashion tech platform amid pandemic

BANGKOK (Reuters) – JD.com-backed fashion e-commerce startup Pomelo plans to boost revenue by offering its own technology in analytics and demand forecasting to other fashion brands in the region, its chief executive said on Tuesday, amid slowing offline sales.

FILE PHOTO: A Pomelo store is seen in a shopping mall in Bangkok, Thailand November 1, 2018. Picture taken November 1, 2018. REUTERS/Chayut Setboonsarng

The women’s fashion firm, which started as an online business in 2013, plans to launch its business-to-business (B2B) unit, Prism, next month to offer services like demand planning and logistics for other fashion and lifestyle brands, chief

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