It started with Mean Girls. In the cult comedy, the titular girls keep a Burn Book filled with photos of their classmates and epithets describing them. Budding skin-care company Topicals, a brand formulated with chronic skin conditions top of mind, wanted to co-opt the Burn Book’s psychological message and flip it on its head.
So on October 3, 2020 (Mean Girls fans will recognize this date immediately), Topicals released its own version filled with relatable acne experiences from a diverse array of young influencers and takedowns of the beauty standards they wish didn’t exist. In this book,