I’m A Shopping Editor and This Is How I Create A Unique, Personal Style

Here at Who What Wear UK, we’re all about delivering the latest and greatest shopping edits, as approved by our team. That’s why we’ve created The Joy of Shopping, a shopping column which will see me, Joy Montgomery, discussing the brands, buys, and ideas that are preoccupying my mind this monththink homewares, outerwear, and everything in-between. Is there something you’d like me to cover? Make sure to tweet or Instagram me your requests!

How do you create original personal style? It’s a somewhat loaded question that fashion-lovers have grappled with for centuries. Just like ‘good

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46 Key 2021 Shopping Buys, Based on Our Editors’ Personal Style

Who What Wear’s fashion editors are expert shoppers, and that’s an understatement. After all, it’s our jobs to search runways, retailers, and the internet for the best and the coolest in fashion. With that in mind, I always have a colleague to turn to whether I need to find out the trends that are about to be everywhere, insight about on-the-rise brands, or someone to weigh in about what’s happening at fashion week. My Slack chats are packed with messages to my co-workers about their thoughts on all of the above.

Who What Wear fashion editors

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Celebrating in style: Fashion show to mark Chinese New Year

Kharl WiRepa and Dr Ho Po Kin (front) with Rotorua Chinese Association staff and Chinese Fashion Show Rotorua participants. Photo / Ben Fraser

A night of fashion and entertainment is fusing Chinese and Māori culture while helping the community to celebrate the Chinese New Year in style.

The Chinese Fashion Show Rotorua is being held on Saturday, February 20 at Holiday Inn.

The event will showcase traditional and contemporary Chinese and indigenous fashion, and will also include Māori fashion designers from Rotorua creating Chinese-inspired looks.

There will also be haka, dragon dancing, Chinese opera, a changing faces performance, lion dance

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A Street Style Star Is Born

Welcome to Heat Check>>>P, a (semi)regular dose of much-needed style inspiration culled from the very best celebrity fit pics around.



a man wearing a costume: Bradley Cooper was spotted wearing a Gucci x The North Face jacket and joggers in New York City on January 28, 2021.


© Backgrid
Bradley Cooper was spotted wearing a Gucci x The North Face jacket and joggers in New York City on January 28, 2021.

Pay careful attention here, folks. We might be witnessing the start of something special. Earlier this week, Bradley Cooper was spotted walking around NYC with his daughter in the personification of what we dubbed Casual Dad Style (think jaunty striped joggers mixed and matched with a rugged peacoat and sturdy Red Wing boots). He looked

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5 Iconic Style Trends Inspired By Salt-N-Pepa

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Salt 'N Pepa (Various)

Source: Al Pereira / Getty

Following last night’s premiere of the highly anticipated Salt-N-Pepa biopic on Lifetime, fans are still raving about the iconic group’s heavy influence on women’s fashion.

From their iconic asymmetrical bob to the sexy, cut up fashions, Cheryl “Salt” James,  Sandra “Pepa” Denton, and Deidra Muriel “Spinderella” Roper paved the way for women everywhere, breaking barriers in a male-dominated industry and using their style to show off their strength, power, sexiness, and femininity. It’s virtually impossible to honor the Queens trio without honoring their style.

Together, they taught us how to

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ITZY Gave Us Their Style Choices, and Now I Trust Their Opinions More Than My Own



a group of people posing for the camera


© Cosmopolitan


Sadly I can’t speak from personal experience, but one of the best parts of being in a girl group has gotta be establishing your distinctive style persona. The ladies in the K-pop group ITZY have got that down pat. While they’re into pretty different types of fashion, all five know how to pull a killer look together. Obvi, this made them more than qualified to participate in our series Drip or Drop>>>P.

We served Yeji, Lia, Ryujin, Chaeryeong, and Shin Yu-na with a few pretty tough style options to choose between. You can bet that

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