Here at Who What Wear UK, we’re all about delivering the latest and greatest shopping edits, as approved by our team. That’s why we’ve created The Joy of Shopping, a shopping column which will see me, Joy Montgomery, discussing the brands, buys, and ideas that are preoccupying my mind this month—think homewares, outerwear, and everything in-between. Is there something you’d like me to cover? Make sure to tweet or Instagram me your requests!
How do you create original personal style? It’s a somewhat loaded question that fashion-lovers have grappled with for centuries. Just like ‘good
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![a man wearing a costume: Bradley Cooper was spotted wearing a Gucci x The North Face jacket and joggers in New York City on January 28, 2021.](https://www.msn.com/en-us/lifestyle/fashion/a-street-style-star-is-born/{"default":{"load":"default","w":"80","h":"40","src":"//img-s-msn-com.akamaized.net/tenant/amp/entityid/BB1ddnnX.img?h=400&w=799&m=6&q=60&o=f&l=f"},"size3column":{"load":"default","w":"62","h":"31","src":"//img-s-msn-com.akamaized.net/tenant/amp/entityid/BB1ddnnX.img?h=312&w=624&m=6&q=60&o=f&l=f"},"size2column":{"load":"default","w":"62","h":"31","src":"//img-s-msn-com.akamaized.net/tenant/amp/entityid/BB1ddnnX.img?h=312&w=624&m=6&q=60&o=f&l=f"}})
![a group of people posing for the camera](https://www.msn.com/en-us/lifestyle/lifestyle-buzz/itzy-gave-us-their-style-choices-and-now-i-trust-their-opinions-more-than-my-own/{"default":{"load":"default","w":"80","h":"40","src":"//img-s-msn-com.akamaized.net/tenant/amp/entityid/BB1ddUzE.img?h=400&w=799&m=6&q=60&o=f&l=f&x=616&y=161"},"size3column":{"load":"default","w":"62","h":"31","src":"//img-s-msn-com.akamaized.net/tenant/amp/entityid/BB1ddUzE.img?h=312&w=624&m=6&q=60&o=f&l=f&x=616&y=161"},"size2column":{"load":"default","w":"62","h":"31","src":"//img-s-msn-com.akamaized.net/tenant/amp/entityid/BB1ddUzE.img?h=312&w=624&m=6&q=60&o=f&l=f&x=616&y=161"}})