Everyone I Know Wants to Wear This Spring Colour Head-to-Toe

“Think pink! Think pink! When you shop for summer clothes. Think pink! Think pink! If you want that quel-que chose,” sings actress Kay Thompson in the classic 1957 fashion film, Funny Face. The entire opening sequence hinges on an American fashion magazine declaring that pink has come to save the wardrobes of us all. A stretch? Maybe. But in these dreary end-of-winter days, not to mention end-of-lockdown days, it can be the littlest changes that make the greatest improvements to our mood. And quite suddenly, my entire Instagram feed (aka our thread of colleague-to-colleague work messages) are littered with

Read More

How to Build a Capsule Wardrobe That Will Last a Lifetime

Not so long ago, the fashion world was buzzing about the concept of a capsule wardrobe—the kind of compact closet that only held a bare minimum of pieces that all perfectly matched each other with great ease and much time saved in the morning. Perhaps because the economic downturn was ramping up at the same time that a furious decade of fast-fashion shopping was taking its toll on the capacity of our closets, the capsule wardrobe appeared to be the solution to everyone’s fashion woes.

Around that time in 2014, Caroline Rector, a Texan and fashion lover who’d had

Read More

What is slow fashion? Movement toward more sustainable style is expanding

As we continue to celebrate Earth Month, it’s important to spotlight the “slow fashion” movement aiming to make fashion more sustainable for people and the planet.

Landfills received 11.3 million tons of municipal solid waste (MSW) textiles alone in 2018, which equates to 7.7% of all MSW that was landfilled, according to the U.S. Environmental Protection Agency.

A portion of this ongoing waste can be attributed to “fast fashion

Read More

I’m Picky, But These High-Street Jeans Have Seriously Impressed Me

Refinery 29 UK

Money Diary: A 27-Year-Old HR & Operations Manager On 40k

Welcome to Money Diaries, where we’re tackling what might be the last taboo facing modern working women: money. We’re asking a cross-section of women how they spend their hard-earned money during a seven-day period – and we’re tracking every last penny.This week: “I’ve been working in HR and Operations in London for seven years. I moved here from Essex two years ago with my incredible partner P (who already lived in London) after finally getting a salary that would allow me to rent here (and eat). Last

Read More

46 Key 2021 Shopping Buys, Based on Our Editors’ Personal Style

Who What Wear’s fashion editors are expert shoppers, and that’s an understatement. After all, it’s our jobs to search runways, retailers, and the internet for the best and the coolest in fashion. With that in mind, I always have a colleague to turn to whether I need to find out the trends that are about to be everywhere, insight about on-the-rise brands, or someone to weigh in about what’s happening at fashion week. My Slack chats are packed with messages to my co-workers about their thoughts on all of the above.

Who What Wear fashion editors

Read More

Boycott Boohoo, or Hunt for Bargains? What Will Consumers Do?

LONDON — After a rough few weeks, Boohoo’s share price is bouncing back, but the question remains whether its young consumer base will keep buying from the brand, which has been dogged by allegations of poor labor practices and unfair pay at one of its supplier’s factories in Leicester, England.

It remains to be seen whether the scandal will bring forth any meaningful change, or encourage consumers to stop before they shop, and think about the clothing brand, or retailer’s, ethics. Or will the controversy just be forgotten in a few months’ time, with boohoo.com’s young clientele once

Read More