I’m A Shopping Editor and This Is How I Create A Unique, Personal Style

Here at Who What Wear UK, we’re all about delivering the latest and greatest shopping edits, as approved by our team. That’s why we’ve created The Joy of Shopping, a shopping column which will see me, Joy Montgomery, discussing the brands, buys, and ideas that are preoccupying my mind this monththink homewares, outerwear, and everything in-between. Is there something you’d like me to cover? Make sure to tweet or Instagram me your requests!

How do you create original personal style? It’s a somewhat loaded question that fashion-lovers have grappled with for centuries. Just like ‘good

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46 Key 2021 Shopping Buys, Based on Our Editors’ Personal Style

Who What Wear’s fashion editors are expert shoppers, and that’s an understatement. After all, it’s our jobs to search runways, retailers, and the internet for the best and the coolest in fashion. With that in mind, I always have a colleague to turn to whether I need to find out the trends that are about to be everywhere, insight about on-the-rise brands, or someone to weigh in about what’s happening at fashion week. My Slack chats are packed with messages to my co-workers about their thoughts on all of the above.

Who What Wear fashion editors

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Global Fashion Group Bets 2020’s Online Shopping Boom Is Set to Last

A Lamoda delivery. Collage by BoF.

Global Fashion Group SA, a fashion retailer with ambitions to emulate European giant Zalando SE in emerging markets, has made a big bet that the pandemic-fuelled boom in online shopping is here to stay.

The Luxembourg-based company has channeled much of its 2020 windfall into infrastructure by building new warehouses or expanding existing facilities in six of the nine markets where it operates fulfilment centres, co-chief executive officer Christoph Barchewitz said in an interview.

Like Zalando, Global Fashion’s largest shareholder is Kinnevik AB, which invests in online businesses spanning wine to classifieds worldwide. While

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Just a Really Great List of All the Black-Owned Fashion Items I’m Shopping Now

Everyone has their go-to procrastination tactic—maybe you find yourself refreshing your Instagram feed, whipping up an elaborate meal, or going for a leisurely walk when you’re putting off a task. My personal coping mechanism? Making shopping lists. No matter what mood I’m in or why exactly I’m looking to kill time, my first instinct is to draw up a list of things I need—well, more often than not, things I want but don’t actually need. Grocery lists, arbitrary to-do lists, and yes, shopping lists.

Being a fashion editor, I keep a running tab of my favorite brands and boutiques

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Best shopping deals this month

February is here and fully loaded with landmark events, including the Super Bowl, Valentine’s Day and Presidents Day. And while the spread of Covid-19 continues to affect the way we celebrate, forcing smaller gatherings and otherwise opting to stay at home to watch the game, there are still socially distanced ways to enjoy your day. To help you prepare for your Super Bowl watch party or show appreciation to your loved ones this Valentine’s Day, we’ve rounded up the best sales and deals in February across fashion, home, tech and more. To learn more about what shopping

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Reimagined with a shopping arcade concept, Pop The Arcade to focus more on experience and convenience in new norm

The Telegraph

Fishermen kill whale trapped for 19 days in Japan’s ‘The Cove’

Fishermen killed a whale off the Japanese port of Taiji early on Monday morning, 19 days after the juvenile minke whale had been penned into a cove with nets. Ren Yabuki, director of the animal rights organisation Life Investigation Agency, said two fishing boats from Taiji approached the whale – which has been weakened by not being able to feed since it was trapped as by-catch on Christmas Eve – at around 6.30am. “There were two ships that worked together to put a rope around the tail

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