At our best, fashion editors are like psychics. We can clearly foresee which trends are bubbling up, which are here to stay, and which are fading into the abyss. And while our fingers are quite on the pulse, so too are those belonging to buyers, merchandising officers, and editorial directors of online retailers. This is a group that can see, in real-time, which trends are flying off the shelves.
The impact of COVID-19 on fashion and retail has been enormous, but people are shopping again, and the overarching theme seems to be getting dressed up for occasions. “Our customer is