In honor of Juneteenth, we’re taking cues from the #NewBlackFriday initiative, which encourages shopping Black-owned businesses for your product and service needs to tactically address systemic economic inequality. 

We’re dedicated to this cause across both our fashion and beauty verticals, and while we encourage you to buy Black now and forever, we’re prompting you to take a pause from shopping other huge retailers today, in particular. Instead, we invite you to explore, discover, and support the amazing shops and stores founded by some of the coolest Black innovators in the industry. Here, you can check out eight