We’ve finally passed ‘peak sweatpants’

Alta dress, £255, Reformation

Alta dress, £255, Reformation

Global fashion shopping platform Lyst has revealed data from shoppers that suggests we’ve finally passed ‘peak sweatpants’. Back in the midst of lockdown, it seemed naively optimistic to splash out on occasionwear with no dressingup opportunities in sight. What we could justify splashing out on, however, was loungewear.

The week after a third lockdown was announced in January 2021, searches for loungewear skyrocketed 488% compared to the previous year, according to New Look, but Lyst’s latest data suggests the other end of the style spectrum firmly has our attention now, and fashion optimism is in full

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