June 23, 2024


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John Lewis and Next snow

John Lewis and Next winter warmers sales skyrocket as snow falls

John Lewis and Next snow
// John Lewis says winter warmer sales have skyrocketed as shoppers try to stay warn during cold snap
// Next sees interest in draught excluders surge 143%

John Lewis said shoppers are “spending with heat in mind” as sales of its winter warmers have soared amidst the UK’s current cold snap.

Fellow retailer Next also reported a surging interest in draught excluders as customers look to save on their energy bills.

John Lewis said sales of its fleece blankets have more than tripled since last year at 386% while brushed cotton bed linen has surged 94%.

Similarly, sales of women’s thermals have rocketed 146% while knitwear are up 20%.

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Rising energy costs have seen shoppers favour smaller electrical heated appliances over switching on central heating.

John Lewis’ sales of electric heaters have doubled while heated throws and underblankets surged 80%.

The department store’s head of category fashion Claire Miles said: “With the cold winter snap bringing freezing temperatures across the country – and the cost of energy such a concern – our customers are certainly spending with heat in mind.

“We’ve got some great offers across knitwear and coats to help our customers wrap up warm.”

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