Revlon and Elizabeth Arden kickstart global brand extension strategy via MDR Brand Management partnership

The long-term, exclusive global partnership with MDR Brand Management will focus on growing Revlon Consumer Products Corporation’s flagship mega brands Revlon and Elizabeth Arden. This growth would be achieved via various brand extensions – new product launches, wider retail reach, and fresh consumer engagement projects, among others – some of which would be designed to take Revlon and Elizabeth Arden beyond their core reaches.

“This is not expansion for expansion sake; it’s expansion to create significant long-term revenue,”​ said Daniel Avener, CEO of MDR Brand Management.

“…Brand owners look to brand extension for different reasons. Typically, top of the

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Global Fashion Group Bets 2020’s Online Shopping Boom Is Set to Last

A Lamoda delivery. Collage by BoF.

Global Fashion Group SA, a fashion retailer with ambitions to emulate European giant Zalando SE in emerging markets, has made a big bet that the pandemic-fuelled boom in online shopping is here to stay.

The Luxembourg-based company has channeled much of its 2020 windfall into infrastructure by building new warehouses or expanding existing facilities in six of the nine markets where it operates fulfilment centres, co-chief executive officer Christoph Barchewitz said in an interview.

Like Zalando, Global Fashion’s largest shareholder is Kinnevik AB, which invests in online businesses spanning wine to classifieds worldwide. While

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A Global Celebration of Fashion’s Artistic Spirit

There’s no denying that 2020 was one of the most challenging years in living memory, but it was also a period of burgeoning creativity. In the fashion industry alone, designers rallied together to create masks and PPE for doctors and nurses; they innovated alternative ways of producing and presenting their collections, reimagining the traditional fashion show format—largely unchanged for more than a century—through digital, AR, film, and Zoom. In the midst of the crisis came a swell of togetherness alongside the willingness to disrupt and question the way things have always been, with a sense of awakening spreading far beyond

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