Benetton Entering Secondhand Shopping Model With Depop

MILAN — United Colors of Benetton is entering the secondhand shopping model, reaching out to a new customer and bringing back vintage designs through a new collaboration with peer-to-peer resale marketplace Depop.

Benetton chief executive officer Massimo Renon, however, stressed that the partnership is based on key values the Italian company and Depop share, such as diversity, inclusion and sustainability.

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