The long-term, exclusive global partnership with MDR Brand Management will focus on growing Revlon Consumer Products Corporation’s flagship mega brands Revlon and Elizabeth Arden. This growth would be achieved via various brand extensions – new product launches, wider retail reach, and fresh consumer engagement projects, among others – some of which would be designed to take Revlon and Elizabeth Arden beyond their core reaches.
“This is not expansion for expansion sake; it’s expansion to create significant long-term revenue,” said Daniel Avener, CEO of MDR Brand Management.
“…Brand owners look to brand extension for different reasons. Typically, top of the